The Importance of Sitemaps for SEO: How to Create and Submit a Sitemap for Improved Search Visibility


A sitemap is an XML file that contains a list of all the pages on a website, along with information about each page, including when it was last updated and how often it changes. A sitemap is a vital tool for website owners as it serves as an organized guide for search engines, such as Google, to better understand a website’s structure and locate all its pages. The importance of a sitemap is that it makes it easier for search engines to discover and crawl a website’s pages. Without a sitemap, search engines may miss some of the pages on a website, which can negatively impact the website’s visibility in search results.


Another important aspect of sitemaps is that it allows website owners to submit images and videos to search engines. By including the URLs of images and videos in the sitemap, website owners can ensure that these media files are also indexed and included in search results. Sitemaps are also useful for websites with many pages, as they allow search engines to quickly find and index all the pages on the website without having to crawl through the entire website.

Creating a sitemap is a relatively straightforward process, and there are several ways to create a sitemap:

Use a sitemap generator tool:

There are various online tools available that can automatically generate a sitemap for a website by crawling the website and creating a list of all the pages, along with the necessary information for the sitemap.

Create a sitemap manually:

  1. Start by creating an empty XML file and saving it with the name “sitemap.xml”
  2. Add the XML declaration: The first line of the file should be the XML declaration, which specifies that the file is an XML document. This line should look like this: <?xml version="1.0" encoding="UTF-8"?>
  3. Add the opening and closing <urlset> tags: These tags define the start and end of the sitemap. This should look like this: <urlset xmlns=""> and </urlset>
  4. Add the <url> tags: Within the <urlset> tags, add the <url> tags for each page on your website. Each <url> tag should include the following information:
    • The page’s URL: this should be the full, absolute URL of the page, and should be enclosed in a <loc> tag.
    • The last time the page was modified: this should be in W3C date format and should be enclosed in a <lastmod> tag.
    • The frequency at which the page changes: this should be included in the <changefreq> tag, with values such as “always”, “hourly”, “daily”, “weekly”, “monthly”, “yearly” or “never”.
    • The priority of the page: this should be included in the <priority> tag, with values between 0.0 and 1.0.
  5. Add the closing </url> tag: Close the <url> tag after adding all the information for each page.
  6. Close the </urlset> tag: Close the <urlset> tag after all the <url> tags have been added.
  7. Validate the sitemap: To ensure that it is correct and follows the correct format, it’s important to validate it using an XML validator.

Use a CMS plugin:

If a website is built using a content management system like WordPress, website owners can use a plugin to create a sitemap. An example of such plugins is XML Sitemaps by Auctollo

Once the sitemap is created, it should be submitted to Google Search Console. This will allow Google to locate the sitemap and commence crawling the website’s pages.


In conclusion, creating a sitemap is crucial in optimizing a website for search engines. It helps search engines find and understand a website’s pages, which can enhance the website’s visibility and rank in search results. Website owners can easily create and submit a sitemap to Google Search Console by using a sitemap generator tool, creating a sitemap manually, or using a CMS plugin.

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